INDONESIA'S PROUD LOCAL PRODUCT: ACR RHYME DESIBEL PRESENT AT JAVME 2024

From November 27 to 30, 2024, the Jakarta Audio Video Music Expo (JAVME) 2024 held its first-ever exhibition at JIEXPO Kemayoran, Jakarta. This B2B exhibition was attended by a wide range of industries, including audio, music, and video from various countries. In addition, the event also featured a business forum held in one of the exhibition halls.

Sinar Baja Electric, a proudly Indonesian speaker manufacturer with the tagline "100% Made in Indonesia", brought its brands ACR, Rhyme, and Desibel to showcase their latest products—drawing significant attention from all visitors. Not only in the indoor area, but the outdoor demo area also featured the RM 226 LA and RM 1283 SB, which delivered impressive sound quality and performance, comparable to international brands.

Below are the types of products displayed during the exhibition:

ACR Fabulous Series

ACR Black Series

Desibel

Rhyme

On November 29, 2024, the Sinar Baja Electric team had the opportunity to be a speaker at the business forum provided by the JAVME team. The event was also attended by HSBS (South Bandung Sound System Association), who actively raised several questions and concerns from ACR product users—one of which was about the Fabulous series being more expensive compared to competitor products. “Fabulous is ACR’s highest lineup. So if you’re comparing it to other brands, don’t just look at the price—compare the specifications as well,” said Yonathan, a member of Sinar Baja Electric’s marketing team.

ACR recently launched its newest lineup, the ACR Black Series, which ranges from tweeters to 18-inch drivers. This lineup is more affordable but still maintains the quality standards of Sinar Baja Electric. “Friends can try out our newest product lineup. And don’t forget—we are an Indonesian brand. Spare parts are always available, and if you need service, just bring it to our factory in Surabaya and it’ll be like new again,” Yonathan added.

HSBS also visited both the indoor and outdoor booths of Sinar Baja Electric. At the outdoor area, they participated in a sound test of the latest products from Rhyme.

“Hopefully, HSBS will become a key partner—especially for sound system products in Indonesia. Rather than using imported products, it’s better we support and use our own local products made in Indonesia,” said the chairman of HSBS.